Gonzo marketing Christopher Locke, the author of this and one of the strongest contributors to the Cluetrain Manifesto, in a Q&A. "By the first day the book [Cluetrain] started selling, it was already a bestseller. And that was before the publishing company could even run ads in the Wall Street Journal and The New York Times, and put billboards in airports and stuff, but it was a net effect that made that book a bestseller."#
tuesday, september 4
Waiter, Hold the Fois Gras: Slump Hits New York Dining "The napkin index has seen a drop of 5.6 percent since the beginning of the year, mostly in the last three months. At DeBragga & Spitler, suppliers of top-quality meats, Marc Sarrazin, the owner, says business is down 7 to 8 percent." Anyone still thinking that this downturn will be contained in the technology sector? First tech, then finance, now services. And - sorry to be gloomy - more dominos still to fall.#
Electronic Game Maker Lets Kids Do Their Marketing for Them "Early this year, market researchers headed into playgrounds, skate parks and video arcades throughout Chicago looking for what they called alpha pups." Someone - in this case the marketers of a computer game called Pox - has been reading The Tipping Point. In that book, an anecdotally rich tale of viral marketing by Malcolm Gladwell, the revival of Hush Puppies is attributed to a few trend-setting adults in the East Village. To build a fad for Pox, the marketers in this New York Times story picked the coolest third-grade schoolkids they could find, and seeded them with the handheld computer game. Many more campaigns like this and consumers will become as wary of viral marketing as they are tired of traditional advertising. [New York Times Magazine]#
monday, september 3
The ultimate network I'm dreaming of the ultimate home-office network. PCs, laptops, printers, scanners, cameras, and any other gizmo I can think of - all connected to the internet via an ethernet network. If possible, by wireless ethernet. Here's my shopping list, but please email me with additional suggestions. Who knows? One day, if I have nothing better to do, I may actually put all this together. router printer scanner sub-notebook stereo video recorder cordless phone phone switch surveillance camera#
DivX 4.01 Codec Download this codec alone, rather than DivX Network's Playa client software. The codec works with Windows Media Player to bring compressed high-quality video to the PC screen. Without having to worry about yet another application.#
