A couple of weeks ago, Simon Dumenco produced an insightful column about the impact of blogs on media consumption. His observation: no one reads in the original any more, they just see that the article made Romenesko or, flatteringly, Gawker. But I'm not so sure that anyone actually visits the blogs either. At a party a few days later, I was introduced as the publisher of Gawker. "Ah, yes, Gawker, I've been reading a lot about you guys recently." So, do you read the site? "Oh, no, not yet, but I've been meaning to check it out." American Idle [New York Magazine]