Gizmodo overtakes Engadget· It's been the blogospheric equivalent of the great newspaper tabloid wars. For three years, Gizmodo has tussled with Engadget, the rival gadget blog. Well, actually, both titles have grown at the expense of established tech sites like CNET, grudge matches between equals are more fun to watch. Until recently, Gizmodo lagged behind Engadget, which had, in Pete Rojas, a driven boss; and, in AOL, a corporate parent which funneled through new visitors. No longer. Yesterday, in coverage of Apple's new iPod, Gizmodo was minutes ahead of Engadget at every step. And that's reflected in the audience. Compete.com, and other measurement services, show Gizmodo has finally overtaken Engadget. In August, according to Sitemeter, Gizmodo did 52m pageviews. That's nearly a third of Gawker's 162m total for the month. Congratulations to Brian Lam and his team -- and thanks to Engadget, for providing the competition that has sharpened both sites.
