weblog
monday, january 31, 2005

Two new sites from Gawker · Lifehacker and Gridskipper -- the two latest sites published by Gawker Media -- just went live. lifehacker_logo.jpg gridskipper_masthead.jpg

lifehacker_screenshot.jpgLifehacker is to software as Gizmodo is to hardware. I wanted the site myself, as a reader, because I'm a bit sick of all the download directories out there. Say you're looking for freeware to convert Word documents into a PDF: you end up downloading half a dozen applications to find the one without spyware or a heinous interface. In future, Lifehacker will be the guinea pig.

gridskipper_screenshot.jpgGridskipper is a travel site with a difference. I don't know about you, but I find travel guidebooks almost entirely useless. They're comprehensive, and that's useless. I want not more recommendations, but fewer. Give me the three discount chic hotels in Paris, a couple of good sushi joints in Sao Paulo, four things to do over a weekend in Los Angeles. Wallpaper magazine does just that -- it provides those excellent city pullouts -- and I file them away. And I can never ever locate them when I'm about to hop on a plane. Gridskipper should be a little better organized than my filing system.

The editors of both sites are bloggers. Gina Trapani writes Scribbling.net -- a personal journal which often strays into technology. She's also one of the developers on Kinja, our blog of blogs. Andrew Krucoff you may know from Gawker, where he's been a guest writer. He also writes a personal site at The Other Page.

For those of you preoccupied by the business of weblog media, you'll see that both of the new sites have a launch sponsor: Sony Electronics on Lifehacker, and Cheaptickets on Gridskipper. We think it's Sony's first significant campaign on weblogs. There are more details in the trade press.

Adrants: Sony Endorses Weblogs With Site Integration Sponsorship [Adrants]
Denton Snags Sony as Exclusive Blog Sponsor [ClickZ]
Gawker Hawkers: New Blogs Launch With Advertisers On Board [Mediapost]

Oh, if anyone needs background, I'll be online all day. AIM address is nicknotned, and email is nick@gawker.com.



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Nick Denton -- taken by Nikola Tamindzic at Loreley, June 2005

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